7 Tips for Fantastic Hooks

Possessing a stand-out hook for your book is like a business owner having business cards.

Sometimes though, because there’re just so many incredible things to talk about, it can be super difficult to nail down what words we NEED to say.

So what exactly is the recipe for a perfect, tasty little hook?

There are seven things:

  1. Your Character’s Name: self-explanatory.
  2. Goal/Desire/Task: state whatever it is that your protagonist is trying to do.
  3. Obstacle/Conflict/Struggle: Then drop the bad news.
  4. Stakes: Tell what your character(s) stand to lose/gain.
  5. Setting: this gives your listener/reader a necessary insight into the time/place of your book.
  6. Fluidity: How you word/structure/organize your hook is important. Fantastic fluidity will lend higher interest to your hook. For example, saying ‘Bob Smith wanted to fly, but was afraid of heights, even though he lived in the Grand Canyon; however if he doesn’t learn to fly, he will die.’ is confusing and choppy. Your hook will give a first impression of your story-telling skills, and choppy confusion is a huge turn-off.
  7. Word limit: Try to keep it under 25 words.

Remember: A hook is not a summary, but quick, flashy hook to snag the attention of your audience.


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